No matter what business you are in it is easy to become the expert, the go to guy or gal, the one people know and trust to provide the valuable information. Quite often we forget how much knowledge we have sitting in our heads, knowledge that your prospects have no idea about. Knowledge that can set you up as the expert and ensure your business has an endless stream of customers.
People want to use products and services from businesses that are seen to be experts. We do not ask a handyman to change a leaky tap we ask a plumber. We do not expect a business coach to design our new website; we would use a web design company. So how are ensuring that you are seen to be the industry leader, the expert in the field, providing solutions to all.
The easiest way to build the credibility and become that expert is to write a book on the topic and become a published author, however not all of us can do that straight away.Small business marketing my small business marketing guru small business marketing consultancy marketing tips small business marketing tips small
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